I wanna talk branding. When I was in the process of opening the bar in Smyrna I interviewed a guy that worked at the grottos in dover who was looking for something closer to his house. During the interview he told me that he also owned a chocolate/fudge business on the side and while he had a small following he really wanted to be a chocolateer full time. I asked him what the name of the company was?

Daddy’s Fudge

I asked him why he thought that was a good name? I said to him it sounds kind of like a gay porno name. When I hear daddy’s fudge it makes my skin crawl. He took offense to it and never heard from him again. He wanted criticism but not about his daddy’s fudge apparently…

I wouldn’t wanna put daddy’s fudge in my mouth.

Even daddy’s fudge in my hands make me all ooozzzy just saying it.